April 1, 2008

Jesse Ventura Is Pranking America (Hopefully)

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ventura-beard.jpg CNN is running promos for Jesse Ventura’s Larry King Live appearance tonight (Ventura’s pimping his new book) that suggest Ventura is set to announce a presidential bid.

Horserace hyperventilation: Will Ventura pull enough votes in his native Minnesota to throw the state to either McCain or Obama? There’s isn’t much love lost between Ventura and Minnesotans after Ventura’s very underwhelming term as governor, but he still has his fans there.

Reality check: Ventura will likely raise, oh I don’t know, zero dollars and be out of the race in a month, if he runs at all.

Double reality check: This has to be an April Fool’s prank. If it isn’t, I suggest Ventura fight Nader to see who gets to be the national sideshow for the next few months. There can be only one!

WE CAME UP SHORT.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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