John McCain’s New Ad: War War War Glory Country War

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John McCain’s new web video entitled “Sacrifice” is 2:45 of non-stop war-fetishizing. His campaign might as well have played a loop of an American flag waving with fighter jets screeching past. Or heck, even 2:45 of Gladiator starring Russell Crowe.

Here’s a word count:

“War”: 7 mentions
“Duty”: 2
“Honor”: 2
“Valor”: 2
“Country”/”nation”: 5
“Loyalty”: 3
“Glory”: 5
“God”: 1 (just for good measure)

The grave voice-over in the ad says that soldiers’ claim on a nation’s success in war is “shorn of all romance, all nostalgia.” Funny, considering the whole ad is romance and nostalgia for war.

John McCain and “war” is the new Rudy Giuliani and “9/11.”

Update: Video of the ad is after the jump.

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This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

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