Lab Equipment Slow Jam

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


In case you haven’t had your fill of goofy-commercials-turned-Internet-sensations, man, do I have one for you.

So pretend you’re a scientist. Which would make you want to buy a piece of lab equipment more? This slogan:

With our new Plug’n’Prep® concept for the epMotion pipetting system, automate virtually any nucleic acid purification kit with protocols from your favorite kit provider—just load the deck and press start!

Or this:

Yeah, I thought so. This excellent slow jam is a real ad created by a lab-tools manufacturer called Eppendorf. The product in question, epMotion, is some kind of automatic pipette system. Or so the lyrics seem to suggest:

Pipetting all those well-plates, baby, sends your thumbs into overdrive
And spending long nights in the lab makes it hard for your love to thrive

What you need is automation, girl, something easy as 1 2 3
So put down that pipette, honey, I got something that will set you free

H/T Mental Floss.

Image and video courtesy of Eppendorf.

WE'RE TAKING A SHORT BREAK…

from the big banner at the top of our pages asking for the donations that make Mother Jones' nonprofit journalism possible. But we still have upwards of $300,000 to raise by June 30, whether we get there is going to come down to the wire, and we can't afford to come up short.

If you value the reporting you get from Mother Jones and you can right now, please join your fellow readers who pitch in from time to time to keep our democracy-advancing, justice-seeking journalism charging hard (and to help us avoid a real budget crunch as June 30 approaches and our fiscal year ends).

payment methods

WE'RE TAKING A SHORT BREAK…

from the big banner at the top of our pages asking for the donations that make Mother Jones' nonprofit journalism possible. But we still have upwards of $300,000 to raise by June 30, whether we get there is going to come down to the wire, and we can't afford to come up short.

If you value the reporting you get from Mother Jones and you can right now, please join your fellow readers who pitch in from time to time to keep our democracy-advancing, justice-seeking journalism charging hard (and to help us avoid a real budget crunch as June 30 approaches and our fiscal year ends).

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate