LA’s Lean, Green, Dating Machines

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Leave it to LA to find a way to combine efficiency, sex, and eco-street cred. In the city of instant gratification, there’s now an easy way to determine if that cute guy at the gym will build a LEED-rated home with you: green speed dating!

Jenean Smith, founder of the Green Speed Dating website, came up with the idea while brainstorming ways to raise money to install solar panels at a rural school in Nicaragua. “One day—I have no idea why—I said, you know what the world really needs? Green speed dating!” She set up an event in Santa Monica, where for $20 participants could spend three minutes on green mini-dates. Eco-conscious Angelenos couldn’t get enough. “There’s all these green singles’ sites that don’t have enough people on them, and there’s regular speed-dating where you don’t know who you’re going to meet,” says Smith. “People liked that this was a green event for a good cause.”

And how did the LA speed-daters evaluate their potential partners’ green-ness? By asking what they drove, of course! One lucky guy narrowly escaped having to admit he owned an SUV; another found his bicyling habit made him a little too green for most dates. NPR caught some of the oh-so-awkward car convos; listen yourself here.

Okay, okay, so only in LA would cars be the focus of a green dating event. (To each his own: Portland, OR offers bicycle speed dating.) But the cause is indeed worthy, and word of the site is spreading fast. California readers take note: This could be your summer of green love.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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