New Snickers Ad Encourages Drive-By Shootings of Unmanly Men

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


mojo-photo-snickersad.jpgVia Towleroad comes a new spot for Snickers which appears to endorse violence against the effeminate, or at least against speed-walkers. In the spot, a yellow-shorts-sporting butt-shaking speed-walker is attacked by former A-Team star Mr. T (?!) with a Snickers-shooting machine Gatling gun, for being “a disgrace to the man race.” Ga-wha? The ad was created by AMV BBDO, a subsidiary of the retro-futuristically named Omnicom, which turns out to be the company also responsible for a Dodge spot and another Snickers ad that inspired claims of homophobia. Ad Age critic Bob Garfield has written an open letter to Omnicom calling the spots “simply sick.”

I’ve been a vocal proponent of everybody chilling out over fictional portrayals of LGBT people and the gender non-conformist, but this is appalling, and also completely unfunny: making fun of racewalkers is so, like, 1993. Watch the offending ad after the jump. What do you think, Riffers, does it make you feel like “getting some nuts” and having a Snickers?

Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate