Obama, DNC Reserve $20 Million to Target Hispanic Voters

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The Obama campaign and the Democratic National Committee will announce later today a decision to commit $20 million to bringing out the Hispanic vote. According to a recent report (.pdf) from the Pew Hispanic Center, the Hispanic vote has shifted decisively in favor of the Democratic Party. Numbering about 46 million, Hispanics make up about 15 percent of the U.S. population. As a group, their influence this election cycle will be somewhat muted due to the fact that many are either not citizens or are under 18. Forecasts indicate that they will comprise only 6.5 percent of voters who turn out in November. But their influence in swing states like New Mexico, Florida, Nevada, and Colorado could be the deciding factor in which candidate wins those states—all of which fell into the Bush column in 2004 by five percentage points or less. A July 24 poll taken by the Pew Hispanic Center showed that Obama enjoys a 66-23 lead over McCain among Hispanic voters.

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Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

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