Obama Loses One Fundraising Advantage

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


We’ve covered the fundraising beat a little bit recently. Here’s a new piece of news: Obama may be shifting to a more conventional top-dollar fundraising model. Washington Post:

Sen. Barack Obama reversed a three-month fundraising slide by raising $52 million in June… Obama’s campaign would not say how much of his total was raised from small donors who gave online, and official reports are not due to be filed until Sunday. But an examination of his campaign schedule — which has been packed with high-dollar fundraising events — would suggest that he relied less on Internet donors than he did in February, when he took in $55.4 million…

The shift has been noticed by top Obama fundraisers, who have been busily planning the kind of big-money events the candidate was able to bypass in the heat of the primary campaign. Several said in interviews that the campaign is no longer seeing the kind of online bonanza that occurred during Obama’s long battle with Sen. Hillary Rodham Clinton, when more than $1 million was flowing in each day.

One of the advantages Obama is seen as having over McCain is his freedom from fundraisers. The theory goes that because Obama raises so much cash online, he can spend his time holding rallies instead of high-end fundraisers, thus improving his chances of winning and decreasing his dependence on fat cats.

I’ve asked the Obama campaign if they are seeing a decrease in small donors. But the WaPo‘s analysis of Obama’s schedule suggests that no matter what the numbers say, the “freedom from fundraisers” advantage has been lost.

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate