Slang White People Like

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I don’t know much about the folks at Soft Skull Media. Apparently, it’s some kind of underground publishing house, or used to be. I dunno. But, I got a ‘please review this book’ plea from them today, which is utterly unusual in my line of work, free books being one of the decidedly few perks of my job. If that sad benny is is meant to offset the myriad “why is Debra Dickerson so stupid” blog posts, it’s failing miserably.

Anyway, just another day on the job, just another pitch for a book which, for once, sounds at least initially interesting, until I get to the sign-off: “Holler for review copies, eh?”. Holler, not holla, but in either case: ironic wiggerness in the workplace.

I’m intellectually anal-retentive, so I can’t help but burn daylight wondering: Did potential white reviewers get the same sign-off? Or have white folks developed several sets of ‘pitch’ macros with labels like “black, but an Uncle Tom who’ll find this ironic,” “white, but living in dream world wherein they’re cool,” and “confused, but too cowed to make waves.”?

I don’t know if it’s better or worse that it’s not a ‘black’ book…ok. It’s better. But just what is it with white folks and black slang? And how do y’all know when it’s appropriate?

And since we’re on the subject: Why is the cabbage patch the universal dance of white joy?

I’m gonna ask the Soft Skull folks what up with the ‘holler’ and how long the staff meeting in which they debated the merits of ‘holler’ vs ‘holla’ was. Maybe they were being ironic. I often use formulations (with white institutions) such as “give a sister a….” etc—but I do it to be a bitch who makes her white friends uncomfortable in a way in which they can’t respond. What’s their motivation?

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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