“Celebrity” Wars: More Obama Ad Analysis

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.


Consider me nonplussed about this new Obama ad. I’m on the record as (1) a believer in the power of positive messages in a “change” environment (i.e. Americans want to see a candidate articulate a new vision); and (2) a nonbeliever in the “celebrity” attack/taunt being used by John McCain.

It’s probably no surprise then that I’m not convinced this new Obama ad — which goes negative on McCain and argues that McCain is the bigger celebrity — is going to work.

This is called being on the defensive. No, I’m not the bigger celebrity. You’re the bigger celebrity! Really, folks? The candidates are each trying to argue that the other is liked by more Americans? I’m obviously not impressed. At least the Obama folks had the good sense to throw in a half dozen shots of McCain embracing Bush — from Obama’s perspective, those images are the spot’s saving grace.

Update: Jonathan Martin of Politico suggests that the celebrity retort is only included to generate media attention, and that the McCain-Bush images are the ad’s real purpose.

Plausible. Interesting.

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. It's our first time asking for an outpouring of support since screams of FAKE NEWS and so much of what Trump stood for made everything we do so visceral. Like most newsrooms, we face incredibly hard budget realities, and it's unnerving needing to raise big money when traffic is down.

So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate