“Celebrity” Wars: More Obama Ad Analysis

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Consider me nonplussed about this new Obama ad. I’m on the record as (1) a believer in the power of positive messages in a “change” environment (i.e. Americans want to see a candidate articulate a new vision); and (2) a nonbeliever in the “celebrity” attack/taunt being used by John McCain.

It’s probably no surprise then that I’m not convinced this new Obama ad — which goes negative on McCain and argues that McCain is the bigger celebrity — is going to work.

This is called being on the defensive. No, I’m not the bigger celebrity. You’re the bigger celebrity! Really, folks? The candidates are each trying to argue that the other is liked by more Americans? I’m obviously not impressed. At least the Obama folks had the good sense to throw in a half dozen shots of McCain embracing Bush — from Obama’s perspective, those images are the spot’s saving grace.

Update: Jonathan Martin of Politico suggests that the celebrity retort is only included to generate media attention, and that the McCain-Bush images are the ad’s real purpose.

Plausible. Interesting.

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Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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