This Just In: Republicans Really Good at Attack Ads

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McCain’s newest ad is the fourth in the past week to invoke Hillary Clinton’s primary-era criticisms of Barack Obama. This time, though, it’s a double whammy. McCain is also going the scare tactic route, using images of tanks, missiles, and masked men under the words, “Uncertainty. Dangerous aggression. Rogue nations. Radicalism.” It quotes Clinton questioning Obama’s readiness to be Commander-in-Chief and ends with, “Hillary’s right. John McCain for president.”

Kevin argues that until we know this ad is running widely, we should treat it like a flyer or blog post put out by two-bit crazies. I tend to disagree. (1) The very first “celebrity” attack ads against Obama weren’t widely circulated, but the McCain campaign’s internal polling or focus groups must have told them they were on to something because that meme exploded over the course of late summer. If Democrats are going to keep hurtful frames from dominating the campaign for weeks or months at a time, they need to look at and respond to new McCain approaches in their nascent stages. And (2) these ads are excellent examples of how to go negative well. The Democrats look like they need every lesson they can get in that respect.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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