Study: Music Industry Should “Embrace” Illegal Downloads

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mojo-photo-piratecat.jpgHey, look, smart people are saying this too! A new study that looks at Radiohead’s online release of In Rainbows last year recommends record companies accept—nay, celebrate—the realities of file-sharing. As we mentioned here a few months back, despite the fact that the British combo’s album was available on a pay-what-you-want basis, around twice as many people bypassed the official site anyway to use file-sharing web sites or torrents. Maybe, like me, they had trouble logging on to the official site? Yet the study, by the MCPS-PRS Alliance, which represents music rights holders, and Big Champagne, an online media measurement company, sees this as a positive, calling the Radiohead release a “success story” that resulted in strong ticket sales and enormous publicity. Ultimately, the study concludes, record labels should consider “the costs and benefits of control versus the costs and benefits of scale.” The UK Guardian suggests purveyors of frozen delicacies take up this strategy as well, by “giving away free ice-cream and selling advertising on the cones,” but I’d like to point out the equivalency would be downloading the recipe for ice cream, wouldn’t it?

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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