What’s in Anti-Viral Kleenex?

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Do all KLEENEX boxes come with federal warnings against misuse?

I hadn’t intended to leave Walgreens with any kind of virucidal paper product, but in a fit of summer cold snuffles I accidentally bought a box of polka-dotted germ fighters equipped with directions against wiping up spills and an active ingredients list.

Promises the KLEENEX Anti-Viral tissue box: “[The] tissue has three soft layers, including a moisture-activated middle layer that kills 99.9% of cold and flu viruses in the tissue within 15 minutes.”

Wow! Would eating one cure a cold altogether?

Tragically, this goes unanswered on the KLEENEX website. But here’s my favorite question from the FAQ:

Do viruses have to hit the blue dots to be effective?

No. The virus is killed when it hits any part of the middle layer.

In case you’re wondering, the active ingredients—citric acid and sodium lauryl sulftate—are safe enough for government work. But Kimberly-Clark did have to get EPA clearance prior to marketing a facial tissue containing “pesticide” in 2004, according to a geektastic background article in the Wall Street Journal.

Has the proliferation of anti-viral products died down? I feel like I’m seeing less of them on the shelves overall these days. What about you, commenters?

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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