Americans Search for Wizards, Cupcakes, and Sex Toys More Often Than “Financial Crisis”

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This is a fun game you can play at home. Go to Google Trends and see what Americans are searching for online more frequently than the term “financial crisis.” I have an example below, in which I set the time period to September 2008. Turns out “wizards,” “cupcakes,” and “sex toys” retain their popularity in times of national emergency.

financial_crisis_google_search.jpg

Several search terms dwarfed “financial crisis” so thoroughly that they made the chart unusable. They included:

“Bristol Palin”: searched for 17.5 times more often than “financial crisis” in September
“Puppies”: 24.4 times
“Vacation”: 28.6 times
“Fashion”: 44 times
“Fantasy Football”: 44 times
“Baseball”: 50.5 times
“Sex”: 292 times

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This feels like the most important fundraising drive since I've been CEO of Mother Jones, with staggeringly high stakes and so much uncertainty. In "News Is Just Like Waste Management," I try to unpack the reality we all face and how we can rise to the challenge. If you're able to, this is a critical moment to support Mother Jones’ nonprofit journalism: We need to raise $400,000 to help cover the vital reporting projects we have planned, and right now is no time to pull back.

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