Another Obama Ad Takes Very Serious Tone

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The Obama campaign has released another long-form ad in which Obama speaks directly to the camera for the entire duration. It’s below. As you probably know, they released a rare two-minute ad a little over a week ago; some said the serious tone was appropriate for the grave economic subject matter covered within, others said it was unwatchably boring. Two observations on the new ad:

(1) The Obama campaign obviously believes that the first ad worked. Their internal polling must show that, at the moment, Americans see Obama as the more steady and presidential of the two candidates. Don’t expect any fireworks from Obama at the debate on Friday.

(2) This is what having $77.5 million on hand will do for you. You can move beyond the standard 30-second format in your advertising.

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If you’re reading this, a fundraising pitch at the bottom of an article, you must find our team’s reporting valuable and we hope you’ll consider supporting it with a donation of any amount right now if you can.

It’s really that simple. But if you’d like to read a bit more, our membership lead, Brian Hiatt, has a post for you highlighting some of our newsroom's impressive, impactful work of late—including two big investigations in just one day and covering voting rights the way it needs to be done—that we hope you’ll agree is worth supporting.

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