New McCain Ad: Racist or No?

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily.


The McCain campaign has a new 30-second spot out, hitting Obama and Biden for mistreating Sarah Palin. It’s below. Near the end, Obama’s face is shown with the words “HOW DISRESPECTFUL.” “Disrespectful” is actually the title of the ad.

Some are questioning whether that’s racist. Here’s TPM’s David Kurtz: “Doesn’t it just drip with contempt? The sort of old-fashioned contempt that whites often held blacks in (and obviously still do).”

I’m not sure I agree. I think “how disrespectful” could be effective if paired with an image of a white politician, too, as long as that white politician’s calling card was civility and positivity. Tarnishing such a reputation doesn’t depend on the politician’s color.

Anyway, it’s not often when an ad is obviously racist or obviously sexist. Ads are almost always in a gray area, as this one is. Each viewer can decide how he or she feels.

BEFORE YOU CLICK AWAY!

“Lying.” “Disgusting.” “Scum.” “Slime.” “Corrupt.” “Enemy of the people.” Donald Trump has always made clear what he thinks of journalists. And it’s plain now that his administration intends to do everything it can to stop journalists from reporting things they don’t like—which is most things that are true.

No one gets to tell Mother Jones what to publish or not publish, because no one owns our fiercely independent newsroom. But that also means we need to directly raise the resources it takes to keep our journalism alive. There’s only one way for that to happen, and it’s readers like you stepping up. Please help with a donation today if you can—even a few bucks will make a real difference. A monthly gift would be incredible.

payment methods

BEFORE YOU CLICK AWAY!

“Lying.” “Disgusting.” “Scum.” “Slime.” “Corrupt.” “Enemy of the people.” Donald Trump has always made clear what he thinks of journalists. And it’s plain now that his administration intends to do everything it can to stop journalists from reporting things they don’t like—which is most things that are true.

No one gets to tell Mother Jones what to publish or not publish, because no one owns our fiercely independent newsroom. But that also means we need to directly raise the resources it takes to keep our journalism alive. There’s only one way for that to happen, and it’s readers like you stepping up. Please help with a donation today if you can—even a few bucks will make a real difference. A monthly gift would be incredible.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate