“Palin Syrah” Wine Sales Drop Because of Sarah Palin

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To a Miller Lite-drinking, displaced Ohioan like me, wine is wine. I enjoy it—the redder and drier the better—but I don’t care if it’s Cabernet, Merlot, or Pinot Noir.

But my fellow San Franciscans take their wine seriously enough that the vintners’ label actually means something: The owner of a wine bar in the city says sales of “Palin,” a Syrah, have plummeted since John McCain tapped Sarah Palin to be his running mate:

“It was our best selling wine before (the V.P. announcement),” said Chris Tavelli, owner of Yield Wine Bar, which has offered Palin Syrah, a certified organic wine from Chile, by the glass since July. But after Sen. John McCain tagged Sarah Palin as his running mate, sales of the wine with the conservative’s inverted name plummeted.

Sure, the wine’s name is ironic, but it’s just wine; it’s not as if naming it “Palin” turns it to moose blood.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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