Battleground “Ad” Nauseum

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Despite the fact that as a presidential candidate Barack Obama ran several national ad buys that brought campaign advertising to California, Utah, and a number of other states that hadn’t experienced the excitement/overkill of campaign season in quite a while, battleground states still dominated ad purchases. According to Fair Vote:

Percent of all presidential campaign related television ads that took place in [Ohio, Florida, Pennsylvani and Vriginia] from September 24 to November 4 – 54.5%

The campaign was consolidated in other ways as well:

Percent of all 300 campaign events by major party presidential candidates between September 5 and November 4, 2008 that took place in the states of Ohio, Florida, Pennsylvania and Virginia – 57%

Number of states where 99% of all campaign visits and 99% of all campaign spending took place: 16

And the effect of this? Just over 10 percent in voter turnout.

Voter turnout in the 15 states with the most campaign activity: 69%. Voter turnout in the remaining states: 56%

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IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

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