Battleground “Ad” Nauseum

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Despite the fact that as a presidential candidate Barack Obama ran several national ad buys that brought campaign advertising to California, Utah, and a number of other states that hadn’t experienced the excitement/overkill of campaign season in quite a while, battleground states still dominated ad purchases. According to Fair Vote:

Percent of all presidential campaign related television ads that took place in [Ohio, Florida, Pennsylvani and Vriginia] from September 24 to November 4 – 54.5%

The campaign was consolidated in other ways as well:

Percent of all 300 campaign events by major party presidential candidates between September 5 and November 4, 2008 that took place in the states of Ohio, Florida, Pennsylvania and Virginia – 57%

Number of states where 99% of all campaign visits and 99% of all campaign spending took place: 16

And the effect of this? Just over 10 percent in voter turnout.

Voter turnout in the 15 states with the most campaign activity: 69%. Voter turnout in the remaining states: 56%

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Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

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