Battleground “Ad” Nauseum

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Despite the fact that as a presidential candidate Barack Obama ran several national ad buys that brought campaign advertising to California, Utah, and a number of other states that hadn’t experienced the excitement/overkill of campaign season in quite a while, battleground states still dominated ad purchases. According to Fair Vote:

Percent of all presidential campaign related television ads that took place in [Ohio, Florida, Pennsylvani and Vriginia] from September 24 to November 4 – 54.5%

The campaign was consolidated in other ways as well:

Percent of all 300 campaign events by major party presidential candidates between September 5 and November 4, 2008 that took place in the states of Ohio, Florida, Pennsylvania and Virginia – 57%

Number of states where 99% of all campaign visits and 99% of all campaign spending took place: 16

And the effect of this? Just over 10 percent in voter turnout.

Voter turnout in the 15 states with the most campaign activity: 69%. Voter turnout in the remaining states: 56%

HERE ARE THE FACTS:

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As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

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