Return a Hyundai: Further (Crazy?) Innovations from Desperate Carmakers

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Remember the “Buy One, Get One Free” Dodge trucks? This rivals that in the we’ll-do-anything-to-sell-cars category. I heard about it while watching the Eagles-Vikings playoff game on Fox. It’s called Hyundai Assurance:

Finance or lease any new Hyundai, and if in the next year you lose your income*, we’ll let you return it. That’s the Hyundai Assurance.

Starting today you can feel good about buying a car, despite these current times. If you find that you cannot make your payment because of a covered life changing event, we’ll allow you to return your vehicle and walk away from your loan obligation — and in most cases we will cover most, if not all of the difference.

Notice that asterisk? Hyundai doesn’t explain on its website what it means to “lose your income.” They suggest you visit a Hyundai dealer to find out, which I am most certainly not going to do. Lot of that going around, I guess.

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We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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