March 9, 2009

Video: Yeah Yeah Yeahs – “Zero”

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Commenters raked me over the coals last week for daring to give a lukewarm review to the new Yeah Yeah Yeahs album, the electro-inflected It’s Blitz, so I figured I’d make it up to them by posting the just-released video for lead single “Zero.” The driving, new wave-y track is a highlight of the album, for sure, and the video is worth watching just to see Karen O get all spiffied up in her spiked gloves, plastic dress and leather jacket and then go all Chrissie Hynde on top of a car. By the way, apparently due to the wide availability of the album’s early internet leak, the official digital release of It’s Blitz has been moved up from April 13 to tomorrow. Other reviews, by the way, have been slightly more positive than mine: while I was kind of in the 6/10 zone, Paste gives the album 72/100, and The Observer hopes it will catapult the band into “the big leagues.” I’m totally down with that.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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