Keira Knightley’s Domestic Abuse Ad

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Public interest videos are rarely aesthetically appealing, but this one starring Keira Knightly just might buck the trend. Directed by her Atonement and Pride and Prejudice collaborator Joe Wright, the two-minute ad spot for Women’s Aid features Knightly as a victim of domestic violence in a smartly shot movie-within-a-movie. You can watch it for yourself above, but suffice to say it’s disturbing—and effective. I don’t know much about advertising, but when a public interest ad works, it works

Spousal abuse has been especially linked with celebrity recently, so it’s nice to see someone lend their time and energy to promote a solution. And the way this has made traffic around the web is testament to the power of a familiar name and some top grade directing. Well done.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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