How to Game the College Rankings: Tips From Clemson

Image Courtesy of U.S. News and World Report

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Over at Inside Higher Ed, there’s a fascinating account of how in 2008 Clemson University climbed from 38 to 22 in U.S. News and World Report‘s annual rankings. The post quotes Catherine Watt, Clemson’s director of institutional research, who was surprisingly forthcoming at the annual forum of the Association for Institutional Research in Atlanta, noting that “We have gotten really good press. We have walked the fine line between illegal, unethical, and really interesting.”

According to Watt, Clemson raised its ranking with the following ethically murky tactics:

 

  • Increasing the proportion of classes with fewer than 20 students. “Two or three students here and there, what a difference it can make,” said Watt. “It’s manipulation around the edges.”
  • Only admitting students in the top third of their high school classes.
  • Adding $20,000 to the faculty salaries it reports to U.S. News and World Report by including benefits in the totals. (Actually, the magazine prefers that schools report salaries this way, but Clemson had not done so in the past.)
  • Running “multiple definitions [of institutional expenditures] to figure out where we can move things around to make them look best.” That means emphasizing academic spending and downplaying administrative expenses.
  • Boosting the alumni giving rate by encouraging all alums to donate at least $5. They’ve also hired a firm to find alums who have vanished.
  • Encouraging college officials to rate “all programs other than Clemson below average” on the magazine’s reputational survey form 

Inside Higher Ed points out that all this has paid off:

The proportion of freshmen who were in the top 10 percent of their high school class has risen to 42 from 34 percent; student to faculty ratio has dropped to 14:1 from 16:1; the retention rate of freshmen has climbed to 89 from 82 percent and the graduation rate to 78 from 72 percent. 

Watt notes that students have benefited from some of those changes, but there’s a dark side, too: The rate of first-generation college students at Clemson has dwindled to less than ten percent.

It’s a shame that people have to be so obsessed with rankings, especially when you consider all the interesting things going on at non-USNWR annointed colleges. Speaking of which, we’re looking for great feats of student activism to feature in our September/October 2009 issue. Nominate worthy ones here.

Update: Clemson denies manipulating USNWR; calls accusations “outrageous” and “untrue.” Yeah, except it was their own director of institutional research who did the accusing…

Update: On USNWR’s peer assessment survey, which accounts for a quarter of a school’s overall ranking, college administrators gave their own schools rave reviews while playing down competitor institutions.

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