The Onion Sells Itself to China, and a New Comedic Genre Is Born

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.


As you may have heard, The Onion has been sold to the Chinese. Not really, of course, but you could be fooled by their site this week. It’s a much-needed comedic shot in the arm after the recent sad news that their California print editions are shutting down.

The funniest bit isn’t actually any of the China-related content on the Onion homepage, but the website they set up for their fake Chinese parent company, Yuwanmei Amalgamated Salvage Fisheries and Polymer Injection Corp. From the “Company History”:

Founded in 1998 without incident or legal complication, what is now a glorious 300,000-square-foot processing center began as a humble 230,000-square-foot warehouse.

Clicking through the Yuwanmei website I can’t help but think that we’re witnessing the birth of a new—and potentially game-changing—comedic genre: the fake website. While fraud and deception are nothing new to the internet, and fake websites have been sometimes innovative promotional tools for movies and TV, the culture is still barely scratching the surface. Besides the Chinese Onion, the best example I’ve come across is an extensive spoof website featuring the comedian Charlie Murphy as Leroy Smith, the man who motivated Michael Jordan. Nike is apparently behind this project, which explains the bells and whistles, like the Leroy Smith video game. The ease with which this stuff can go viral (Leroy’s website comes fully equipped with Twitter, Facebook, YouTube, and iPhone apps) has to have entertainment execs salivating.

Look for Hollywood to follow the lead of the website for the new Apatow flick, “Funny People”, which features long fake trailers for the fake movies its protagonists star in.

Have a favorite fake website? Leave your links in the comments. But first, watch a video of Charlie Murphy (yes, Eddie’s brother) as Leroy Smith, the man who motivated Michael Jordan, after the break.

Update: The Onion has taken it even farther than I had realized. Check out the Yu Wan-Mei Corp. Twitter feed (h/t to commenter Yu Wan Mei).

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. It's our first time asking for an outpouring of support since screams of FAKE NEWS and so much of what Trump stood for made everything we do so visceral. Like most newsrooms, we face incredibly hard budget realities, and it's unnerving needing to raise big money when traffic is down.

So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate