Australian Town Bans Bottled Water

Photo by flickr user <a href="http://www.flickr.com/photos/earlg/163755542/" target="blank">Earl Gray</a> used under a CC license.

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Residents of Bundanoon, New South Wales, Australia have voted to ban the sale of bottled water in their rural town—probably the first in the world to do so. Only two voters opposed the ban. Why?

Bundanoon’s battle against the bottle has been brewing for years, ever since a Sydney-based beverage company announced plans to build a water extraction plant in the town. Residents were furious over the prospect of an outsider taking their water, trucking it up to Sydney for processing and then selling it back to them. The town is still fighting the company’s proposal in court.

In other words, bottling water wastes an incredible amount of resources—natural and capital. (Producing the bottles for the American market requires 17 million barrels of oil; three liter of water are needed to produce a liter of bottled water.) So officials in Bundanoon will install more drinking fountains and encourage residents to use them to fill reusable water bottles for free.

I hope something like this catches on elsewhere. It’s certainly possible. When San Francisco announced it would ban businesses from giving out plastic bags for free, some store owners griped it would hurt their bottom lines because paper bags are more expensive than plastic. But walk in to any Trader Joe’s or Walgreens and you’ll see a majority customers bringing their own bags or reusing them from previous trips.

That’s the power of a collective mindset, albeit one driven in part by a law. Of course, there are other benefits to reusable bags, the least of which is not having to dedicate a cupboard to a heap of plastic stamped with CVS’s logo.

But there are more potent incentives to banning bottled water. For one, the environmental benefit is greater (Americans recycle less than seven percent of their plastic, compared to 55 percent of the paper they use.) To me, though, the most potent incentive is purely economic: Part of the reason we pay taxes is so that we have clean drinking water. Whenever I buy a bottle of water, I feel like I’m doing something incredibly irrational, spending money on something for which there exists a free and arguably better substitute—tap water.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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