Domino’s Dominates Sidewalks (With Pizza Ads)

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In March, citizens of Louisville, Kentucky, experienced KFC-themed pothole repairs. Now, folks in New York City, Philadelphia, and Los Angeles can tread on sidewalks bearing ads for Domino’s Pizza.

GreenGraffiti, the Netherlands-based company Domino’s partnered with for the campaign, claims all kinds of green cred. Plus, its site says, it’s doing the cities a service by washing the sidewalk (though the gross gum in the image shown here suggests that squeaky clean is not the goal, and not everyone is convinced ads are more attractive than dirt).

Good thing Domino’s is targeting walkers, since the focus of the campaign, the American Legends Pizza, has 40 percent more cheese than a regular pizza.

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Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

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