Media Matters, Local Edition

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In the will-journalism-take-democracy-down-with-it files, Mike has a really interesting report on advertorial worming its way into local news here over at The Riff. To whit:

 

A few weeks ago, my friend Amy Shelf got a call from San Francisco’s KRON 4, a former NBC affiliate, now independent, that bills itself “the Bay Area’s News Station.” The caller, a polite young woman, wanted to set up a meeting with Amy to talk about opportunities for her to appear on the air and speak about legal issues—Amy is a lawyer.

Was the caller a news producer? Not exactly. She wanted Amy to pay $1,000, presumably per month, to star in a five-minute monthly segment. Amy consulted her moral compass. “I was like, ‘I think that’s totally unethical,’” she tells me later, recalling the conversation. “And she said, ‘Well, it looks like the news.’ And I said, ‘That’s exactly what makes it unethical!’”

KRON’s sales rep quickly added that the paid segments were identified as such, but Amy still wasn’t buying. Proper disclosure, of course, would make the whole thing just a bit less slimy. So I went online and viewed some of the segments in question. There was plenty to be concerned about.

You have to read the rest of his report to find out how bad it is out there. And once you do, perhaps you’ll consider supporting journalism that reports to you. Just sayin’.

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THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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