Even More Coal PR

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Climate Progress reports on yet another feat of coal PR: A new campaign called the Federation for American Coal, Energy, and Security, or, for short, FACES of Coal. Welcome, FACES, to the  party: Your compatriots will include Citizens for Coal, Friends of Coal, and the American Coalition for Clean Coal Electricity, now famous for their achievements in astroturf.

West Virginia Public Broadcasting has a story about a coal-industry-sponsored team of 10-year-old athletes whose tournament trip to Tennessee was cut short so they could come back to West Virginia and play a game clad in FACES of Coal tees for the launch of the campaign. The team’s shortstop told WVPB she didn’t mind coming home early. “It was mostly the kids’ idea because we really wanted to go down there and show them that coal is important.”

Of course they do. That shortstop’s dad is a surface miner, after all, and it’s fair to say that the nefarious motives of the folks behind the FACES campaign are well beyond the comprehension of a ten-year-old. But there’s just something unsettling about the coal industry using kids to convey their disingenuous message. Again.

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BEFORE YOU CLICK AWAY!

“Lying.” “Disgusting.” “Scum.” “Slime.” “Corrupt.” “Enemy of the people.” Donald Trump has always made clear what he thinks of journalists. And it’s plain now that his administration intends to do everything it can to stop journalists from reporting things they don’t like—which is most things that are true.

No one gets to tell Mother Jones what to publish or not publish, because no one owns our fiercely independent newsroom. But that also means we need to directly raise the resources it takes to keep our journalism alive. There’s only one way for that to happen, and it’s readers like you stepping up. Please help with a donation today if you can—even a few bucks will make a real difference. A monthly gift would be incredible.

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