Fiji Water: Non-Fat and Zero Calories!

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In this issue’s expose of Fiji Water, Spin the Bottle, we write about the company’s image as the water of choice for celebrities. Now, with New York Fashion Week approaching, it’s another opportunity for the water to brand itself as an upscale product. The company is sponsoring a contest for one water fan to win backstage tickets to one designer show at New York Fashion Week.

There are two issues I have with this. Firstly, why only one show? There are dozens of shows at the New York fashion week, it would be better if they could at least let their winner go to more than one. Secondly, the blinged-out logo here is kind of ugly, and I don’t get the connection between diamonds and fashion. Maybe because both couture and diamonds cost money? Like …Fiji Water? As we pointed out in the article, Fiji does often cost up to three times as much as competitors, so yeah, maybe the diamonds do make sense after all.

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Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

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