Fiji Water: Non-Fat and Zero Calories!

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In this issue’s expose of Fiji Water, Spin the Bottle, we write about the company’s image as the water of choice for celebrities. Now, with New York Fashion Week approaching, it’s another opportunity for the water to brand itself as an upscale product. The company is sponsoring a contest for one water fan to win backstage tickets to one designer show at New York Fashion Week.

There are two issues I have with this. Firstly, why only one show? There are dozens of shows at the New York fashion week, it would be better if they could at least let their winner go to more than one. Secondly, the blinged-out logo here is kind of ugly, and I don’t get the connection between diamonds and fashion. Maybe because both couture and diamonds cost money? Like …Fiji Water? As we pointed out in the article, Fiji does often cost up to three times as much as competitors, so yeah, maybe the diamonds do make sense after all.

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THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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