Beck Watch: Who’s Still Advertising?

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Glenn Beck earned another scalp today as the President’s communications director for the National Endowment of the Arts, Yossi Sergant, was asked to resign for urging politically inclined artists to support the Obama administration’s agenda. This comes after Obama’s green jobs czar Van Jones was forced to resign after Beck repeatedly (and successfully) portrayed him as a liberal ideologue.

For the past few weeks, Color of Change has been urging advertisers to withdraw their support from Beck’s program after his racially charged remarks about Barack Obama. They boasted this week that 62 major advertisers have already joined the boycott. And Media Matters recently got on the case, tracking which advertisers have stayed loyal to the widely popular Glenn Beck program. Here’s today’s list:

  • Lear Capital
  • Legacy Publishing Company (The Total Transformation Program)
  • The Foundation for a Better Life
  • News Corp. (The Wall Street Journal)
  • Carbonite
  • LifeLock
  • Mortgage relief hotline 1-888-336-5967
  • Ashley Furniture (Which previously stated it had “pulled” its advertising from Beck)
  • Rosland Capital
  • National Review
  • Conservatives for Patient’s Rights
  • Merit Financial
  • Superior Gold Group
  • Loan modification helpline 800-917-8549
  • IRSTaxAgreements.com
  • Clarity Media Group (The Weekly Standard)
  • Roche Diagnostics (Accu-Chek Aviva)
  • Zero Technologies (ZeroWater)

For a program that used to include ads of AT&T, UPS and Bank of America, it’s clear that Beck’s advertising has taken a serious hit. But as he continues to earn scalps, it appears that his persuasive potency hasn’t yet felt the same strain.

HERE ARE THE FACTS:

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ONE MORE QUICK THING:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

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