Is Twitter Feeding the NYT?

by flickr user carrotcreative used under Creative Commons license

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On Monday, a small corner of the Internet exploded with reports that Martin Nisenholtz, Senior Vice-President of digital operations at The New York Times Co., had credited Twitter with 10 percent of NYTimes.com traffic. That would be roughly 2.8 million people redirected from the micro-blogging website to NYTimes.com every month. 

Fortunately, at least one blogger did his homework, noting that NYT spokeswoman Diane McNulty would confirm only that: “At its current growth rate, Twitter is, or will soon move into, the top 10 in terms of referrals to NYTimes.com.” To those not versed in Google Analytics, that means Twitter probably brings in a much smaller piece of the Gray Lady’s pie than speculated. But it’s growing! And, importantly, skewing toward that oh-so-elusive younger audience the NYT and other papers have been chasing.

The Times seems to be throwing its weight behind the Twitter phenomenon. @nytimes has nearly 2 million followers, which is nothing to sneeze at even if Twitter does slough half of its new users, and given that plenty of profiles are inactive. But not every Twitter profile in the Times-iverse was created equal: Maureen Dowd’s @NYTimesDowd has a meager 1,500 followers, compared to Nicholas Kristof’s @nytimeskristof, which has more than 600,000. 

Not an @nytimes follower? May I humbly suggest @sewell_chan, the powerhouse behind the paper’s City Room blog. Chan’s mere 3,000 followers and relative obscurity in the world of the Times belies a feed full of pointed questions and tantalizing tidbits.

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Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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