Black is the New Green

Photo courtesy of <em>Greening of Oil</em>.

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First, it was “green coal.” Now oil is apparently going green too.

Petroleum News has launched a new publication, Greening of Oil—”a science-based publication…scrutinizing what is being done to make hydrocarbons a more earth-friendly energy source,” according to its mission statement.

I don’t want to knock the magazine entirely. Any effort the oil industry makes to reduce the damage it does to the environment is a good thing. And I’m actually interested in reading about Shell developing new technologies that reduce the footprint of drilling operations, for instance, or about what natural gas producers are doing to conserve water. But let’s be honest—extracting oil from the ground and burning it is never going to be “green.”

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We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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