Wal-Mart’s Black Barbie Sale

Funnyjunk.com/<a href="http://newmedia.funnyjunk.com/funny_pictures/224187/Wal+Mart+Fail/">AmberFrederick</a>

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


[UPDATE: We’ve followed up on this story here: “Barbiegate: What We Learned”]

Never let it be said that Wal-Mart doesn’t know how to pander for a fast buck. The megachain acknowledged today that it’s selling ethnic Barbie dolls for about half of what it charges for Caucasian Barbies.

The store was forced into the admission after a Louisiana-based shopper posted a photo, seen here, of the diverse dolls—and their respective pricetags—side by side in a Wal-Mart. As the good-humored Latino-interest blog Guanabee put it: “The same exact doll, in Caucasian, commands almost double the price! Who says Barbie dolls don’t supply young girls with a realistic portrayal of womanhood?”

(Interestingly, ABC News reported that the dolls were “black,” while Guanabee called them “brown.” Ambiguity abounds—except for Wal-Mart’s contention that whatever they are, they’re worth less than white ballerinas.)

For its part, the chain said it was selling the darker-skinned Ballerina Theresa Barbie dolls on the cheap because it needs to “clear shelf space for its new spring inventory.” Which must make Theresa feel oh, so special.

No word yet from Wal-Mart, though, on when your kids will be able to find Burka Barbie on your local shelves.

[UPDATE: We’ve followed up on this story here: “Barbiegate: What We Learned”]

Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate