Badvertising, Bottled Water Edition

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Hey, if you were organizing a conference on water scarcity and climate change, would you give your speakers tap water or plastic bottles filled with water from a distant tropical island? At the [Michael] Milken Institute‘s global conference this week, organizers chose to do the latter, providing speakers with bottles of Fiji Water. The irony wasn’t lost on attendees: “At a Milken Global Conference panel on water supply. The speakers are all drinking Fiji bottled water. Aaaargh,” tweeted Paul Hyneck. Fiji, need we remind you, is an island where water supplies are scarce and locals have struggled to find clean, reliable supplies of drinking water. Meanwhile, Fiji Water owns the rights to the island’s largest underground aquifer, drawing water into its diesel-fueled factory and bottling it using heavy-weight plastic. All this makes having Fiji Water at a panel about “the most creative solutions being attempted to meet the water challenge in the United States and around the world” hard to swallow.

 

 

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We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

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