Why Does Google Care About Your Power Bill?

Photo courtesy of Google PowerMeter. Front page image: Wikimedia Commons

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Like most people, I don’t have much information readily available about my power use. A bill containing information on my energy use during the previous month arrives via email every month, and I pay what it says I owe the utility. I have no idea what appliances suck the most power in my house, or how I could best reduce my overall consumption. But now Google wants to make sure everyone has more and better information about how much energy we use.

Google has already released a prototype PowerMeter, a web-based energy monitoring tool that provides real-time information about home usage. The company is also eyeing the market for other tech innovations that could help cut consumer energy use. But in order to work, their system and most others require smart grid technology like meters that can connect homes with their utilities. They also require information from power providers that would make it possible to use these meters.

Thus, Google and other high-tech companies are ramping up pressure on the government to ease access to the information and innovations that would expand use of these products. The company hosted a summit on access to energy information on Tuesday at its DC office, and joined 45 other major companies, venture capitalists, and environmental groups in calling on the Obama administration to “adopt the goal of giving every household and business access to timely, useful and actionable information on their energy use” in a letter. By giving energy users better information, they write, government can help “unleash the forces of innovation in homes and businesses.”

The groups list three top-line requests: “clear rules on consumer access to information; incentives to promote the deployment of technologies, including cost recovery; programs that educate and engage both providers and energy users; and encouragement of diverse technologies.”

The Obama administration last fall announced $3.4 billion in smart grid funding, and Energy Secretary Steven Chu is a big fan of the technology. White House energy and climate adviser Carol Browner endorsed the goals at Tuesday’s event. “Giving people this kind of real-time feedback will start to change not only their behavior, which is important,” said Browner. “But, equally important, it will start to drive the demand for more efficient appliances.”

It’s clear that Google and other tech companies see a lot of potential in improving access to energy information. I, for one, welcome our new energy conservation overlords, if it means we can get real time information sometime soon. Google’s entry into the space will be something to keep an eye on.

DONALD TRUMP & DEMOCRACY

Mother Jones was founded to do things differently in the aftermath of a political crisis: Watergate. We stand for justice and democracy. We reject false equivalence. We go after, and go deep on, stories others don’t. And we’re a nonprofit newsroom because we knew corporations and billionaires would never fund the journalism we do. Our reporting makes a difference in policies and people’s lives changed.

And we need your support like never before to vigorously fight back against the existential threats American democracy and journalism face. We’re running behind our online fundraising targets and urgently need all hands on deck right now. We can’t afford to come up short—we have no cushion; we leave it all on the field.

Please help with a donation today if you can—even just a few bucks helps. Not ready to donate but interested in our work? Sign up for our Daily newsletter to stay well-informed—and see what makes our people-powered, not profit-driven, journalism special.

payment methods

DONALD TRUMP & DEMOCRACY

Mother Jones was founded to do things differently in the aftermath of a political crisis: Watergate. We stand for justice and democracy. We reject false equivalence. We go after, and go deep on, stories others don’t. And we’re a nonprofit newsroom because we knew corporations and billionaires would never fund the journalism we do. Our reporting makes a difference in policies and people’s lives changed.

And we need your support like never before to vigorously fight back against the existential threats American democracy and journalism face. We’re running behind our online fundraising targets and urgently need all hands on deck right now. We can’t afford to come up short—we have no cushion; we leave it all on the field.

Please help with a donation today if you can—even just a few bucks helps. Not ready to donate but interested in our work? Sign up for our Daily newsletter to stay well-informed—and see what makes our people-powered, not profit-driven, journalism special.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate