Old Spice: On a Horse, Backwards [Video]

test ticker

Please help us finish strong!

We’re not shy about asking you to help pay for the journalism you rely on—especially this time of year. To have any chance of making our budget goal before the December 31 end of our fiscal year, we need contributions from many of you who have never pitched in before. Equally important, we need steadfast donors who have given before to stick with us and continue your support. We can’t afford to come up short. Please donate now, if you can.

Old Spice commercial still.

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Hello, ladies. Look at your blog. Now back to me. Now back to your blog. Now back to me.

If you don’t know what I’m referring to, go watch these two short videos right now (or at least before your weekend BBQs):

There are 87+ (!!) more surreal, personalized video responses produced in two days by the Old Spice marketing mandarins in real-time response to Twitter questions posed to Old Spice guy. Today my RSS reader overfloweth with serious, thought-provoking analysis of this short, playful “video popcorn” use of social media. My big takeaway from Mashable, The Atlantic, Snark Market, and Boing Boing: Can you imagine if the Red Cross or PETA emulated this style of campaign? Why leave dadaist social media humor—especially dadaist social media humor that successfully sells ideas—to the makers of deodorant?