Old Spice: On a Horse, Backwards [Video]

Old Spice commercial still.

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


Hello, ladies. Look at your blog. Now back to me. Now back to your blog. Now back to me.

If you don’t know what I’m referring to, go watch these two short videos right now (or at least before your weekend BBQs):

 

There are 87+ (!!) more surreal, personalized video responses produced in two days by the Old Spice marketing mandarins in real-time response to Twitter questions posed to Old Spice guy. Today my RSS reader overfloweth with serious, thought-provoking analysis of this short, playful “video popcorn” use of social media. My big takeaway from Mashable, The Atlantic, Snark Market, and Boing Boing: Can you imagine if the Red Cross or PETA emulated this style of campaign? Why leave dadaist social media humor—especially dadaist social media humor that successfully sells ideas—to the makers of deodorant?

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate