“I Know That Some People Are Not Front-Huggers”

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(Photo: Tim Murphy)(Photo: Tim Murphy)Marfa, Texas—I have some closing thoughts on Texas’ ultra-weird Big Bend country in the pipeline, but while you wait, here’s a really quick sketch I found in my notebook, from the Marfa Lights Festival in (you guessed it!) Marfa:

“We do not preach a religion; we tell people about Jesus Christ our Lord and Savior,” says Betty Scarbrough, of Alpine. She’s wearing a white t-shirt with “Free Hugs” written in blue letters, and, as you may have guessed, giving out free hugs.

“People from all over have forgotten how to hug,” Betty tells me. “We’ll tell people ‘We’ll give you a free hug; we’re not trying to convince you of anything.’ Last year, I hugged a man, he said it was the first time he’d been hugged in 40 years! Can you believe that?”

At the big Christian music festival up in Midland, Rock the Desert, they had a prayer tent about 10 times the size of the one here, but then, Marfa only has 2,100 people, so what would be the point? They’ve been doing this fair for two years; a family in town asked them to come and they said yes, of course, so they come on over from Alpine. “It’s just a way of going out to different places” and making a difference.

So that’s the idea behind “Free Hugs.” But how does it work logistically? As this delightful Times trend story notes, there’s no right way to hug. What happens if someone goes in for a bro-hug*?

“Usually I will reach out, I will embrace them,” Betty says. “I know that some people are not front-huggers, so I get them from the side, like this.”

*Until I sat down to write this post, I, like you, was hopelessly unaware of the fact that the bro-hug has become become the subject of serious academic research. This Denver Post piece gives a pretty good introduction to the debate. Money quote: “At least two professors — Kory Floyd at Arizona State University and Mark Morman at Baylor University in Waco, Texas — have dedicated part of their careers to studying the male hug. The two often collaborate on research.” Collaborate? I believe the term is “scholarly embrace.”

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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