The NRA’s Chuck Norris Ad

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The National Rifle Association is firing up its voter army for November’s midterm elections. Nevermind that the past two years have brought the greatest advances in gun rights in a half-century: that won’t stop the NRA from scaring people with the prospect of “them” coming to try to take away your gun. Here’s Walker, Texas Ranger star Chuck Norris, helping out:

Anyway, Chuck, who makes Apple Pie look un-American, is right: you should register to vote. And you should also read Mother Jones’ full Chuck Norris coverage. Remember the time he took on the climate change “con game“? Or debunked the theory of evolution? Or joined the birthers? Those were all awesome. But while I realize Chuck Norris can win a game of Connect Four in only three moves, I’m personally more of a fan of General Petraeus—a man who has his own adjective.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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