Audio: Googling in the Wind

Once upon a time, Google was a simple white web page with a little search bar.

Now, the company has its own Google Price Index, Google Television, a Google phone — even a “driverless” Google car.

So what’s next for the search giant? Apparently, green energy.

Google announced last week that it was investing at least $200 million in an unprecedented plan to build a transmission network for wind energy across the Atlantic Seabord. Called the Atlantic Wind Connection, the 350-mile spine would allow off-shore wind farms in the waters off Virginia, Delaware and New Jersey to power as many as 2 million homes, once the project gets off the ground in 2016.

As a company, Google has drawn its fair share of criticism, from privacy advocates for example. But the wind farm project seems to have achieved a surprising amount of consensus. Both the Republican governors of New Jersey and Virginia are for it, as is the Obama administration.

To learn more about the plan, Need to Know’s Alison Stewart spoke with Rick Needham, the director of green business operations for Google and a former nuclear submarine officer. According to Needham, Google’s investment not only makes good sense, it makes good business as well.

This podcast was produced by Need to Know as part of the Climate Desk collaboration.

More Mother Jones reporting on Climate Desk

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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