Can Phish and the Flaming Lips Get You to Vote?

Fans of The Roots, Flaming Lips, and Phish should probably answer their phones this week. To close voters’ “enthusiasm gap,” musicians such as Questlove, Wayne Coyne, and Jon Fishman are calling hundreds of concert-goers with a live reminder to show up for the November 2 election. All 25,000 music fans who signed HeadCount.org‘s “Pledge to Vote” will get some kind of pledge reminder prior to next Tuesday.

Why focus on voters who’ve already said that they’ll vote, you might ask?

Andy Bernstein, the executive director of HeadCount, explains: “It would be naive to think that someone pledging to vote at a concert automatically means they’ll make it to the polls on Nov. 2nd. It’s our job to remind them. Plus, a call from their favorite musician will make the elections more fun.”

HeadCount’s voting turnout strategy is supported by volumes of research (PDF) on youth voting. The gist: Young people are much more likely to vote when they are reminded about the election dates, and they know where to find their polling places. In other ways, young voters are just like folks in any other age group, with one major exception: There’s a “trust” factor. Young, registered voters are much more likely to vote if they know and trust the person who is asking them to show up at the polls. 

So, in an election year when many voters suffer from “the enthusiasm gap,” focusing energy to turn out the “enthusiastic base” seems like a smart strategy. I’ll call HeadCount after elections to see how their current approach worked.

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. It's our first time asking for an outpouring of support since screams of FAKE NEWS and so much of what Trump stood for made everything we do so visceral. Like most newsrooms, we face incredibly hard budget realities, and it's unnerving needing to raise big money when traffic is down.

So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate