Is NORML finally Normal?

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Five years ago, the National Organization for the Reform of Marijuana Laws might as well have been a group of bible-burning terrorist skinheads. A politician who received a donation from NORML would probably return it. Sure, the occasional candidate for statewide office would seek the group’s support, says NORML director Allen St. Pierre, “but not the ones who weren’t bat shit crazy.” 

Recently, however, it’s starting to seem a lot more normal to be NORML. Two weeks ago, NORML received its first-ever request for an endorsement by a mainstream candidate for governor. Vermont Democrat Peter Shumlin wanted NORML’s stamp of approval and $6,000 from its political coffers, St. Pierre says. And Shumlin is actually polling four points ahead of his Republican rival.

There must have been something in the Rice Krispies that week, because soon after, NORML got a landmark endorsement and fundraising request from a mainstream candidate for state attorney general, Democrat Stan Garnett. If elected, he’ll be responsible for enforcing Colorado’s marijuana laws.

“I wasn’t sure I was going to live long enough to see mainstream political candidates contact us” asking for support and money, St. Pierre says. “So I think that is a clear tea leaf that we have arrived at.”

St. Pierre should probably thank another political oracle, California, where a ballot measure to legalize recreational pot, Proposition 19, is polling better than any of the state’s political candidates. It might even help elect some of them. And that could be the only evidence Washington needs to classify yesterday’s scourge as tomorrow’s wonder drug. 

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate