Target Boos Homemade Costumes

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Target recently came out with a new commercial that puts down homemade costumes in favor of store-bought ones. This makes sense, since the company sells costumes and we’re in a recession where a $19.99, 100% polyester Iron Man toddler costume may seem like a luxury. The commercial made me think of my own childhood Halloween costumes, which were all hand-made by my mother. Not only were they higher quality than the store-bought kind, they’ve lasted for generations. A Snow White costume she made for me (from real cotton and satin) lasted for more than 20 years and was handed around from family to family. In 1995, she made a matching baby-and-mama set of elephant costumes (see baby below) that still exist. I can only imagine that making a product that lasts for 20-some years, and is reused, may not be better for the environment as a whole, but may be better for landfills. I’m not sure what the carbon or water footprints of a homemade costume is versus the kind you’d buy at the store. I started looking into the carbon emissions for 3 yards of cotton versus 2 yards of polyester, but there are so many variables (shipping, manufacturing, etc) that I don’t think it’s really confirmable which is greener.

Of course, not every child has a parent who can, or has time to, cut a pattern, buy fabric, cut fabric, fit, and sew a costume. I definitely understand the appeal of just being able to buy one at Target and being done. Stores also have trend-based costumes, like Iron Man or Legally Blonde. I have to take issue with Target that homemade costumes are necessarily poor quality: mine won ‘best costume’ several years running. Thanks Mom!

 

 

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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