USDA Gave Dough to Domino’s, Too

Flickr/<a href="http://www.flickr.com/photos/thepizzareview/3572925000/sizes/z/in/photostream/" target="_blank">The Pizza Review</a>

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Yesterday I blogged about a USDA-funded Big Ag lobby group‘s efforts to discredit the EWG’s list of most-pesticide-laden produce. Turns out the Ag lobbyists aren’t the only industry group getting some love from the USDA: Via Civil Eats, I learned that Domino’s new cheese-a-rific pizza (40 percent more artery-clogging goodness!) and attendant marketing blitz is the result of a $12 million campaign by a USDA-backed group called Dairy Management Inc.

Really, I must say, the Dairy Management Inc. site is worth a visit—it’s a real window into the mammoth PR arm of the US dairy industry. Across the bottom of the homepage is a row of 14 buttons, which take you to dairy-cheerleading sites such as Fuel Up to Play 60 (about how you should eat more dairy so that you have the energy to exercise for an hour), ilovecheese.com (“the ultimate site for cheese lovers everywhere!”), and Innovate With Dairy (where the food and beverage producers can learn “new ways to use dairy ingredients in a wide range of on-trend product applications,” from a scientists in lab coats, no less!).

But my very favorite little nugget of all is a site called Raise Your Hand for Chocolate Milk!, which tells parents about the nefarious nutritionists who are trying to take away children’s chocolate milk:

Concerned about the added sugars in flavored milk, some schools and activists are working to ban it from school menus, despite scientific evidence supporting its nutrient contributions to children’s diets and recommendations from leading health professional organizations.

A cup of chocolate 1 percent milk has about 170 calories, compared to 120 in the unflavored version. Just saying. As Civil Eats points, out, the USDA is supposed to be curbing childhood obesity. And yet it’s also funding a group that wants to cram more calories into milk, in order to make it more appetizing to kids. Hmm.

Read nutrition journalist Marion Nestle’s take on the Raise Your Hand for Chocolate Milk campaign here.

 

Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate