January 14, 2011

The Nail in Michael Steele’s Political Coffin

Flickr/<a href="http://www.flickr.com/photos/huffstutterrobertl/3913192439/sizes/m/in/photostream/">roberthuffstutter</a>

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Michael Steele, the gaffe-prone, soon-to-be-ousted chairman of the Republican National Committee, has left the committee’s reputation in tatters. But what may truly seal Steele’s downfall is his abysmal stewardship of the RNC’s finances.

The committee is buried under $20 million of debt, and the RNC’s financial health is in the worst shape it has been in three decades, the Washington Post reported on Friday. Hundreds of donors are fleeing the turmoil-ridden RNC, and the $7 million raised by the committee for the midterm elections was a small fraction of what it raked in during the 2006 midterms. (The Democratic National Committee raised $38 million for the 2010 elections.) Surely part of the RNC’s woeful fundraising is due to the rise of powerful outside groups like Crossroads GPS and American Action Network, which have big-name organizers and scant disclosure requirements. But Michael Steele’s error-filled tenure at the RNC’s helm no doubt contributed to the flight of donors.

Here’s what one donor told the Post:

“You can’t even dream of winning in 2012 with that kind of operation,” said John Dowd, a Washington lawyer and longtime RNC donor who decided against contributing in the past two years because of the “mess” at the party. “As long as it’s in that kind of shape, I can’t even think of giving.”

With Steele’s ouster all but assured, it’ll be up to his replacement—the odds favor Reince Priebus, the head of the Wisconsin GOP—to revive the RNC’s fundraising machine. In a letter announcing his entrance into the RNC race in December, Priebus wrote, “We will work to regain the confidence of our donor base and I will personally call our major donors to ask them to rejoin our efforts at the RNC.” That’ll be the next chairman’s true test: Can he or she lure back donors from the independent outside groups that so heavily influenced the 2010 midterms, or is the RNC’s long-term influence diminished for good? 

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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