Donald Trump’s $3 Billion Name

That's my name, don't wear it out!<a href="http://www.flickr.com/photos/22007612@N05/5440390625/">Gage Skidmore</a>/Flickr

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Fox News has obtained a copy of Donald Trump’s upcoming book, in which he addresses a touchy subject: His net worth. The real estate magnate turned reality TV star turned Birther presidential wanna-be has never been keen on disclosing his true wealth—probably because it’s not as impressive as he’d like us to believe. In 2006, Trump sued a journalist who’d reported that he was only worth between $150 and $250 million; Trump claimed he was worth at least $2.7 billion.

Now, according to Trump’s book, he’s worth more than $7 billion. Of that, $3 billion is the value of the Trump brand, i.e., his name.

How do you get your name to be worth a purported $3 billion? First, you slap it onto every kind of product imaginable, from hotels to perfume to a vanity beer label. Here’s a selection from the more than 200 trademark applications The Donald™ has filed in his own name:

The Donald

Trump Style

Trump Class

Trump Touch

Donald J. Trump, the Fragrance

Trumpnet

Purely Trump

Trump Steaks

Oysters Trump

Trump’s Golden Lager

Trump’s American Pale Ale

Trump Vodka

Trump Ice

Trumptini

Trump Card

Trump Furntiture

Trump Home

Trump Office

Trump World

Trump Money

Trump Mortgage

The Donald J. Trump Credit Card

The Donald J. Trump Signature Collection

The Trump Art Collection

Trump Concierge Service

Trump D’Elegance

Trump Attaché

Trump Versailles

Trump Royale

Tour de Trump

Trump Super Speedway

Trump’s World’s Fair

The Trump World Open

Trump University

Trump Institute

Trump Airlines

Trump Air

Trump the Game

Trumped

Trump Tycoon

Trump Fire

Trump Power

Trump Icon

The Trump Follies

Source: US Patent and Trademark Office

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Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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