Video: Ron Paul Is Your New Pickup Truck


Libertarian presidential candidate Rep. Ron Paul (R-Texas) is taking to the airwaves with a “fun and energetic” new ad that’s heavy on graphic animation…and gumption. The spot—titled “Big Dog”—is laden with so much lush, manly word salad that NPR’s calling it one of the “coolest commercials” of the season. “What’s up with these sorry politicians?” the ad’s gravely narrator growls. “Lots of bark, but when it’s showtime? Whimpering like little shih tzus. You want BIG CUTS? Ron Paul’s been screaming it FOR YEARS!”

Take a look:

Original, no? Actually, no. If you’ve watched any football on TV since the middle of 2008 NFL season, you’ve seen something like this:

That’s Denis “No Cure For Cancer” Leary doing a voiceover for Ford pickup trucks. Seems like Paul’s campaign is trying to appeal to the same demographic targeted by Ford when it went after “core truckers” who are into “football, NASCAR, pro bull riding, or country music.” Bloomberg Businessweek ID’d those consumers less flatteringly as “‘image’ buyers…folks who are weekend warriors/Home Depot shoppers who liked the idea of a pickup when gas was $1.50 per gallon.” The political analog for Ford’s “image” buyer, I suppose, are folks who occasionally follow politics and liked the idea of Atlas Shrugged when their college tuition was being covered by government loans. If you’re male, youngish, into proving that you’re male and youngish, and a sucker for ads that suggest you’d never be a sucker for ads, then Ford wants to be your truck, and Ron Paul wants to be your candidate.

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate