Who Will Speak For the Trees?

<a href="http://www.flickr.com/photos/rosengrant/4680774541/sizes/m/in/photostream/">B Rosen</a>/Flickr

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

If you read this blog regularly, it’s likely that you were a fan of The Lorax, Dr. Seuss’ cherished 1971 classic. It’s a story about a little orange guy devoted to protecting the Truffula trees, but it speaks more broadly to the threat that industry poses to the natural world. Now The Lorax has gone Hollywood, with a new film version from Universal Pictures due out on March 2. And it appears that fans of Seuss’ environmental message aren’t very excited about the release.

The trailer for the film prompted the students of Ted Wells’ 4th grade class at the Park School in Brookline, Mass. to start a petition asking Universal to revive the tree-hugging themes of the book. Over at Change.org, they’re requesting that the company at least add more educational materials to the film’s website and promotional materials. Wells notes that his students thought the trailer made the movie look “more like an adventure and romance, like it had totally lost its message about helping the planet.”

“Currently, the movie website, trailer, and story summary have no mention of helping our planet!” says the students’ petition. “This is a missed opportunity. There are big problems in our natural world and we need more and more people helping out.”

They have collected more than 50,000 signatures since they launched the petition in December. Here’s the trailer, which makes me think the kids are right on:

While we’re on the subject, The Onion was dead on about Hollywood’s attempts to remake Seuss well before this latest misadventure.

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with The Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with The Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate