The 8 Most Notorious Greenwashers

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Everyone seems to be promoting themselves as “green” or “natural” in some way or another these days, tapping into the zeitgeist of sustainability. That includes things that aren’t really green by any stretch of the imagination—things like fossil fuel trade groups, car companies, and big box stores.

The Green Life, a website designed to help people make greener consumer choices, decided to host a competition in honor of the recently passed April Fool’s Day to recognize the biggest “greenwashers” out there. Perhaps it’s no surprise, but the list their readers came up with includes some familiar faces for Mother Jones readers:

  1. America’s Natural Gas Alliance claims to protect air, water, and land, while actually lobbying against common-sense safeguards.
  2. Canadian Association of Petroleum Producers, which uses odd food analogies and meaningless claims.
  3. Walmart, which used a much-hyped going-green campaign to hide its core unsustainable business.
  4. Fiji Water was found guilty of greenwashing for calling its water “carbon-negative.”
  5. CBS’s EcoAd program, which puts a leafy green logo on any company’s ad for a fee.
  6. The Malaysian Palm Oil Council, which causes rainforests to be cut down, yet sells itself as sustainable.
  7. The Sustainable Forestry Initiative, which too often promotes just the opposite through a deceptive label.
  8. Mazda, for partnering with The Lorax to sell an SUV.

See our features on the dubious “greenness” of natural gas, Walmart, Fiji water, and Mazda for more.

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Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

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