Dark Money Deluge: Crossroads GPS Unveils $25 Million Ad Campaign

Crossroads GPS' new ad hammering President Barack Obama.

Fight disinformation. Get a daily recap of the facts that matter. Sign up for the free Mother Jones newsletter.

Crossroads GPS, the deep-pocketed nonprofit created by Karl Rove and Ed Gillespie, announced Wednesday that it plans to pump $25 million into a new ad campaign running in ten battleground states including Colorado, Florida, Virginia, and Pennsylvania. The group’s announcement is a direct response to the Obama campaign’s pledge earlier this month to spend $25 million on ads this month. 

The first phase of Crossroads’ blitz will be a two-week run of the ad “Obama’s Promise,” which slams the president for supposedly failing to fulfill promises to help struggling homeowners, cut the deficit, and not raise taxes on working and middle class families. Crossroads says it will spend an initial $8 million on this push.

Here’s the ad:

To the average viewer, this spot resembles an open attack on President Obama. No one watching it would consider it anything but a call to vote for Obama’s opponent. But there’s a catch. Because the ad doesn’t tell viewers to “vote for Mitt Romney” or oppose Obama in the November election, it is not considered an overtly political ad. It is instead known as “issue advocacy.”

Here’s why that distinction matters. As a 501(c)(4) nonprofit, Crossroads GPS can engage in politicking, but that can’t be the majority of what it does. Its focus, the law says, must be on promoting “social welfare” by discussing issues like debt, taxes, military spending, etc. And so when Crossroads runs so-called “issue” ads like “Obama’s Promise,” it allows them to bash Obama while staying on the right side of the law. Crossroads’ tax status also allows the group to keep secret its donors.

Make no mistake: this sort of dark money double-whammy is something you’ll see much, much more of between now and November.

More Mother Jones reporting on Dark Money

HERE ARE THE FACTS:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

payment methods

ONE MORE QUICK THING:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate