“If Your Girlfriend Gets Pregnant, So Do You!”: 13 Amazing Vintage Contraceptive Ads

Forty years of blunt, simple, and often goofy contraception ads


Just a few months ago, a Michigan state representative was banned from speaking on her own legislature’s floor after saying “vagina.” In Virginia, a squeamish lawmaker simply called it “V.” This year, several states also enacted laws mandating that abstinence be stressed in sex education classes, bringing to 26 the total number of states with such policies. Meanwhile, Todd “legitimate rape” Akin schooled us in medieval biology. ‘Nuff said.

Somehow, we’ve arrived at a place where euphemisms are preferable, ignorance is tolerated, and politicians are seeking to turn back the clock on a woman’s right to dictate the terms of her personal and professional future.

So, in recognition of World Contraception Day, we put together this slideshow. Pulled from archives at the National Institutes of Health, these vintage contraception ads from around the globe date back as far as 1969. They tell it like it is—with humor, a few tacky hairdos, and a bluntness that will surely please anyone who’s tired of the talk-arounds.

1986, London Family Planning Association National Library of Medicine
 

1980, Family Planning Association of Queensland National Library of Medicine
 

1991, Gambia Family Planning Association National Library of Medicine
 

“Careful! Don’t take a step without your sandal. When it’s time to decide, you have a lot to choose from.” 1995, Fundación Mexicana para la Planeación Familiar (MEXFAM) National Library of Medicine
 

1980s, Planned Parenthood Association of Utah National Library of Medicine
 

1996, Senegal Ministere de la Sante et de l’Action Sociale (MSAS) National Library of Medicine
 

1978, Pharmacy Planning Service National Library of Medicine
 

1993, Family Planning Association of Hong Kong (FPAHK) National Library of Medicine

Fundación Mexicana para la Planeación Familiar (MEXFAM) National Library of Medicine
 

1993, Zimbabwe National Family Planning Council (ZNFPC) National Library of Medicine
 

1969, India Ministry of Health, Family Planning, and Urban Development National Library of Medicine
 

Caribbean Family Planning Affiliation (CFPA) National Library of Medicine
 

1970, London Family Planning Association National Library of Medicine

 

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DONALD TRUMP & DEMOCRACY

Mother Jones was founded to do things differently in the aftermath of a political crisis: Watergate. We stand for justice and democracy. We reject false equivalence. We go after, and go deep on, stories others don’t. And we’re a nonprofit newsroom because we knew corporations and billionaires would never fund the journalism we do. Our reporting makes a difference in policies and people’s lives changed.

And we need your support like never before to vigorously fight back against the existential threats American democracy and journalism face. We’re running behind our online fundraising targets and urgently need all hands on deck right now. We can’t afford to come up short—we have no cushion; we leave it all on the field.

Please help with a donation today if you can—even just a few bucks helps. Not ready to donate but interested in our work? Sign up for our Daily newsletter to stay well-informed—and see what makes our people-powered, not profit-driven, journalism special.

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