October 23, 2012

Romney Super-PAC Will Carpet-Bomb Swing States With Biggest Blitz Yet

Paging all TV-watching swing state voters: The campaign ad blitz clogging up your airwaves is about to get worse.

The pro-Romney super-PAC Restore Our Future on Tuesday launched a $17.7 million ad campaign targeting 10 swing states around the country—the super-PAC’s single largest buy yet. Restore Our Future’s latest campaign will consist of two ads: one featuring a wounded Iraq veteran hailing Mitt Romney as a man who “cares deeply about people who are struggling”; and another spot slamming President Obama for high unemployment, “crushing debt,” and declining incomes.

The two ads will run throughout the next week in Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, North Carolina, Ohio, Virginia, and Wisconsin.

Restore Our Future’s pro-Romney ad can be viewed above. Here’s the anti-Obama ad:

Restore Our Future—run by former Romney aides Carl Forti, Charles Spies, and Larry McCarthy—is arguably the king of the super-PACs. Restore Our Future’s sole purpose is to help Romney win the presidency, and the super-PAC has raised a staggering $111.5 million to do that. The super-PAC’s donors include casino magnate Sheldon Adelson, Texas homebuilder Bob Perry, Houston Texans owner Robert McNair, and Oxbow Carbon, the energy company run by Bill Koch, brother to Charles and David Koch.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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